Gen X Flashback Friday Music Video.

Every Friday, we will spotlight a forgotten, or obscure music video from the Gen X era. Today’s video is Cruel to Be Kind by Nick Lowe from 1979. The song appeared on Lowe’s second album, Labour of Lust. The single went to #12 on the top forty charts and was Lowe’s biggest hit in America.

The music video for the song was one of the first videos on MTV. Footage of Lowe’s actual wedding to Country music singer Carlene Carter appeared in the video. Carter is the daughter of well-known Country performers June Carter and Carl Smith. June is best known for being the wife of Johnny Cash and being a member of the legendary Carter Family, performing with her mother Maybell and sisters Helen and Anita. Carl Smith had thirty top 10 Country hits including 5 #1 songs.